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HONG KONG | LONDON

Creating brands
for China and
the world, since 2012.
源自2012年,為中國及世界創造品牌。

Are you a Chinese company looking to go global?
無論你是—家想開拓世界市場的中國公司
Or a successful Western business looking to crack China?
或是,一個成功西方企業想打入中國市場;

Or are you a start-up with the world at your feet?
甚或是,一個初創企業家想改變世界。


Wherever you go, you need a brand promise, name and identity that are compelling, distinctive and credible - for different targets in different cultures.
你都需要一個獨特、有震攝力及可靠的品牌承諾、名字及個性 -- 配合不同對象 與文化。
And, given how quickly the world is changing, you probably need them yesterday.
況且,在現今急速發展的世界,這些都可能是你昨天應已要做好的事情。


At The Fountain Group, we are specialists in creating and transcreating brands that can cross cultures – and creating them fast. We discover powerful insights, we nail unique propositions and purposes, we find the perfect, ownable names, and we create irresistible identities.
The Fountain Group 的成員是一群專業品牌創造者,創立品牌之時並將之應用於跨語言及文化領域 -- 能掌握先機快速完成創作。我們發掘先見之明、抓緊命題及目的,尋求完美、可擁有的品牌名字;並賦以無法抵禦的品牌個性。

We are expert linguists, designers, researchers and strategists, with experience across multiple sectors including luxury, financial services, health and wellbeing, and fmcg.
我們是一群精通多國語言的工作者、設計師、研究調查員及策略企劃專員。我們累積的經驗幅蓋多個範疇:包括時尚優品、金融服務、健康生活及快速消費品。
And with offices in Hong Kong and London, and a network of talent around the world, we can see opportunities and solutions from every angle.
我們立足香港及倫敦,均有辦公室,亦有足迹遍及全世界的專材網絡,能為企業從每個角度洞察先機及打造合適方案

WE WORK FOR AN EXTRAORDINARY RANGE OF CLIENTS



























Please get in touch to find out more.
請聯絡我們了解更多。
©2021 The Fountain Group Limited
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